# What are the top SaaS trends to watch in 2019

Paige Thornton · March 5, 2026

> The SaaS industry is constantly evolving and 2019 has been no exception. Some of the top SaaS trends to watch this year include personalization, AI and...

The SaaS industry is constantly evolving and 2019 has been no exception. Some of the top SaaS trends to watch this year include personalization, AI and data-driven services, and increased M&A activity. SaaS is projected to remain the largest segment of the cloud services market with revenues expected to grow 17.8% in 2019. The market is also seeing a shift towards more personalized services, with companies using AI and data to tailor their offerings to individual customers. Additionally, M&A activity in the SaaS industry is anticipated to continue growing in 2019. As private equity firms look to invest excess funds, SaaS companies are likely to be prime targets for acquisition. Other trends to watch in 2019 include the evolution of SaaS and the increasing importance of the SaaS graph.

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