The Three Kings' Day celebration commemorates the biblical story of the Three Wise Men (also known as the Three Kings or the Magi) who followed a bright star to bring gifts to the infant Jesus.

In many countries, such as Spain and Latin American nations, Three Kings' Day is considered the main gift-giving holiday of the Christmas season, rather than Christmas Day itself.

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The traditional Roscón de Reyes is a sweet ring-shaped bread topped with candied fruit and a hidden figurine or dried bean, representing the Christ child.

Finding the figurine is considered good luck.

In some regions, children leave their shoes out on the eve of Three Kings' Day, hoping the Magi will fill them with small gifts and treats.

Parades featuring elaborately costumed performers portraying the Three Kings are a common sight in many cities and towns across Spain and Latin America on Three Kings' Day.

In Puerto Rico, the Three Kings are believed to arrive by boat, with their procession being reenacted through the streets of coastal towns and cities.

In Mexico, the traditional meal for Three Kings' Day is tamales and atole, a warm, thick, corn-based beverage.

In parts of Spain, children write letters to the Three Kings asking for specific gifts, similar to the tradition of writing letters to Santa Claus.

The colors associated with Three Kings' Day are often gold, silver, and purple, representing the gifts brought by the Magi to the infant Jesus.

In some regions, the Three Kings' Day celebration is extended over several days, with different customs and activities taking place each day.

The tradition of the Roscón de Reyes is believed to have originated in France, where it was known as the "Gâteau des Rois" (Cake of the Kings).

Many Latin American countries, such as Guatemala and El Salvador, have a custom of breaking a piñata in the shape of a star on Three Kings' Day, symbolizing the star that guided the Magi.

In some parts of Spain, children might also leave water and hay for the Magi's camels on the eve of Three Kings' Day.

The Three Kings are often depicted as representing the three different continents and races known at the time: Gaspar as the European, Melchior as the Asian, and Balthasar as the African.

The tradition of the Three Kings' Day parade is believed to have started in Madrid, Spain, in the 16th century, and has since spread to many other countries.

In some regions, the Three Kings are believed to arrive on their camels, with children leaving out carrots or grass for the animals on the eve of the holiday.

The gifts given by the Three Kings to the infant Jesus are traditionally represented as gold (symbolizing Jesus' kingship), frankincense (representing his divinity), and myrrh (foreshadowing his death and burial).

In parts of Spain, the Three Kings' Day celebration is considered the official end of the Christmas season, with decorations typically taken down after this date.

The Three Kings' Day parade in Alcoy, Spain, is one of the oldest and most elaborate in the country, dating back to 1866.

In some Latin American countries, such as Colombia, the Three Kings' Day celebration is often accompanied by the flying of elaborate kites, representing the star that guided the Magi.