Inbound lead generation requires an average of 5-10 touchpoints before a prospect converts, which is why it's essential to maintain consistent communication with potential leads.
(Source: HubSpot)
According to a study by the Content Marketing Institute, 60% of marketers say that content marketing is a crucial part of their B2B lead generation strategy.
(Source: Content Marketing Institute)
Social media engagement is crucial for B2B lead generation, with 71% of B2B marketers saying that social media is an effective way to generate leads.
(Source: Social Media Examiner)
Using personalized content can increase conversion rates by up to 20%, making targeted content an essential B2B lead generation strategy.
(Source: HubSpot)
According to a report by Forrester, 75% of B2B marketers say that generating high-quality leads is their most significant challenge.
(Source: Forrester)
B2B buyers are increasingly using social media to research products and services, with 85% of B2B buyers saying they are more likely to trust a company with a strong social media presence.
(Source: Marketing Sherpa)
Email campaigns are a highly effective B2B lead generation strategy, with email open rates averaging around 20% and conversion rates averaging around 3%.
(Source: Campaign Monitor)
According to a study by the Corporate Executive Board, the average B2B purchase decision involves around 5-10 influencers.
(Source: Corporate Executive Board)
Social selling is a highly effective B2B lead generation strategy, with 66% of marketers saying that social selling has increased their sales pipeline.
(Source: SalesFORCE)
Using account-based marketing can increase conversion rates by up to 50%, making it a highly effective B2B lead generation strategy.
(Source: ITSMA)
According to a report by Demand Gen Report, 63% of B2B marketers say that generating high-quality leads is their most significant challenge.
(Source: Demand Gen Report)